Aug 28, 2018
Even for a major consumer brand, launching a new
product in the food industry is a challenge. So how did Gail Becker get Caulipower frozen pizzas in grocery stores like
Whole Foods and Bristol Farms in little over a year? Gail shares
with Linda the incredible story of how she created Caulipower line,
now available in more than 10,000 grocery stores.
Like so many SheSez guests, it was a circuitous
route. For years, as a president at the PR powerhouse agency
Edelman, the executive used her savvy marketing
skills to help people and companies promote their brands. After
years of climbing the corporate ladder, Gail was at the top. Then
her father died, and something changed. Suddenly Gail longed to do
something more meaningful. Gail shares with Linda the story of how
her search for a tasty, healthy, gluten-free frozen pizza for her
two sons, both of whom have Celiac disease led her to begin
experimenting with a cauliflower-based pizza crust (the veggie is
considered a superfood which ultimately sparked the idea
for her company—and a new zest for life.)